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The SAP CRM Syllabus focuses on learning how organizations manage customer relationships, sales, marketing, and service processes using the SAP Customer Relationship Management platform. It covers both functional and technical concepts, including system configuration, business processes, integration, and real-time project scenarios. This training is important because companies use SAP CRM to improve customer engagement, streamline sales operations, and enhance service management. It is ideal for SAP consultants, business analysts, IT professionals, and graduates who want to build careers in CRM implementation, support, and enterprise business solutions.
Duration of Training : 40 Hours
Batch type : Weekdays/Weekends
Mode of Training : Classroom/Online/Corporate Training
Detailed Syllabus • Hands-on Labs • Assignments • Support-Focused • Implementation
Curriculum Designed by Experts
Topics
Introduction to SAP CRM
SAP ECC vs SAP CRM diUerences
CRM Architecture & Components
CRM Application Scenarios
CRM WebUI Overview
CRM Master Data Overview
Assignments
Prepare CRM architecture diagram
Identify CRM components for a given business case
Topics
Navigation Bar
Work Centers
Business Roles
UI Personalization & Configurations
Organizational Model Basics
Labs
Create a custom Business Role Configure Work Centers
Topics
Business Partners
Organizational Model (Org Units, Positions, Responsibilities)
Product Master
Territory Management
Partner Functions
Labs
Create business partner categories
Configure Territory hierarchy
Topics
Opportunity Management
Quotation & Order Management
Sales Planning
Activity Management
Lead Management
Pipeline Performance Management
Pricing in CRM (IPC & Pricing Procedures)
Labs
Create & process sales transactions (Lead → Opportunity → Order)
Configure pricing procedure
Topics
Service Requests, Service Orders
Service Contracts & SLA
Knowledge Base
Installed Base (IBase)
Service Resource Planning
Field Service Management Integration
Warranty Claims
Labs
Configure Service Request Flow Create contract templates & SLAs
Topics
Segmentation
Marketing Campaigns
Target Groups
Lead Nurturing
Marketing Analytics
Trade Promotions
Product Proposals
Labs
Build Target Group using Segmentation
Execute Email or SMS Campaign
Topics
IC WebClient Features
Communication Management (CTI)
Agent Inbox
Scripting, Alerts
Email Response Management
Case Management
Labs
Setup IC business role
Configure agent scripts & alerts
Topics
UI Framework Architecture
Component Workbench
Navigation Bar Profiles
Technical Profiles
Work Center, Assignment Blocks
UI Enhancement (Runtime Repository)
View Enhancements
Labs
Enhance CRM WebUI Component
Add a new Assignment Block
Topics
CRM Middleware Architecture
BDocs Concepts
Initial & Delta Loads
ECC ↔ CRM Integration
Mobile & WebChannel Integration
E-Commerce Integration
Queue Monitoring & Error Handling
Labs
Perform initial load for Customer/Product data
Monitor queues & fix errors
(For Functional + Technical Consultants)
Topics
BOL/GenIL Architecture
Enhancements using BADI
CRM One Order Framework
Actions & Workflow
BRF+ Configuration
IPC (Pricing Engine)
UI5/OData Integration (Optional)
Labs
Create BADI implementation for validation
Configure workflow for approval
Topics
Embedded Analytics
SAP BI Integration
Interactive Reporting
Key CRM Dashboards
Real-Time Reporting
Labs
Create CRM reports
Configure Analytical Profiles
Topics
PFCG Roles
Business Role Customization
Field-Level Authorization
Transaction Authorization Controls
Data Privacy & Security
Labs
Assign Authorization Objects
Create secured business role
Topics
SAP CRM Mobile App
SAP Cloud for Customer (C4C) Basics
CRM ↔ SAP CX Integration
SAP BTP Integration (optional)
Labs
Configure CRM → C4C Data Sync
Topics
CRM Performance Tuning Techniques
WebUI Performance improvement
Middleware Queue Issues
Logs & Traces
Mass Data Handling
Labs
Resolve BDoc errors
Perform performance tuning scenarios
Project 1: SAP CRM Sales Implementation
Lead to Order process
Territory Management
Product Configuration
Sales Analytics
Project 2: SAP CRM Service Automation
Create service process
SLA, Contract, IBase setup
Service analytics dashboards
Project 3: CRM Marketing Automation System
Segmentation
Campaign execution
Lead nurturing
Project 4: CRM WebUI Custom Development
Custom views
Enhancements
UI Navigation configuration
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80+ Assignments
50+ Real-time Scenarios
10 Labs
3 End-to-End Projects
Interview Questions (Functional + Technical)
CRM Blueprint + Configuration Document Templates
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