AI FOR DIGITAL MARKETING

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AI for Digital Marketing syllabus is designed to teach how artificial intelligence is applied across modern marketing activities such as SEO, paid ads, content creation, email campaigns, analytics, and automation. The training explains the meaning and practical use of AI tools, smart prompting, data-driven decision making, and automated marketing workflows. It is important because AI is transforming how businesses attract, engage, and convert customers efficiently. This course is ideal for digital marketers, students, business owners, content creators, and professionals who want to upgrade their marketing skills with AI-powered strategies.

Duration of Training : 40 Hours
Batch type : Weekdays/Weekends
Mode of Training : Classroom/Online/Corporate Training
Detailed Syllabus • Hands-on Labs • Assignments • Projects

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Overview

The Syllabus

Curriculum Designed by Experts

MODULE 1 — Introduction to AI in Digital Marketing (2 Hours)

Topics
What is AI? Generative AI vs. Machine Learning
Why AI in Digital Marketing? Use Cases & Benefits
AI marketing ecosystem & tools overview
Case studies: Google, Amazon, Netflix, Zomato, D2C brands
Assignment
Identify 5 AI use cases for a brand of your choice

MODULE 2 — Generative AI Fundamentals (3 Hours)

Topics
Prompt Engineering for marketers
AI-driven text, images, video, voice
Tools: ChatGPT, Gemini, Midjourney, DALL·E, RunwayML, Pika Labs
AI content policies, ethics, copyright & compliance
Assignment
Create content using prompts (ad copy, blog intro, image concept)

MODULE 3 — AI for Market Research & Customer Personas (3 Hours)

Topics
AI-driven audience segmentation
Creating buyer personas with AI
Market trend analysis using AI
Competitor analysis with AI tools (Semrush AI, ChatGPT + plugins)
Assignment
Generate 3 personas for a product using AI
Create competitor SWOT using AI

MODULE 4 — AI for Content Creation & Strategy (4 Hours)

Topics
AI Blog writing workflow
AI Video creation
AI Reel/Shorts creation
AI-based content calendars
Tools: Jasper AI, Copy.ai, Canva AI, Veed.io AI, Descript, RunwayML
Assignment
Produce a content calendar for 30 days
Create a video ad script + AI-generated video

Topics
Automated social media posting
AI influencer discovery and campaign planning
AI sentiment analysis
Tools: SocialPilot AI, Hootsuite AI, Bujer AI, ElevenLabs
Assignment
Create 7 days optimized social media posts using AI

MODULE 6 — AI for SEO & SEM (4 Hours)

SEO Topics
AI keyword research
AI clustering keywords
AI article outline generation
AI SEO audits
Tools: Semrush AI, Ahrefs AI, SurferSEO AI, Frase
SEM Topics
AI for Google Ads strategy
AI Ad copy generation
Landing page optimization
Budget and bidding predictions
Tools: Google Ads AI, Optmyzr, Adzooma
Assignment
AI-generated SEO-optimized blog
Create 3 Google ads (Headline + Description)

MODULE 7 — AI for Email Marketing & CRM Automation (3 Hours)

Topics
AI email writing
Behavior-based email automation workflows
Personalization campaigns
Lead scoring using AI
Tools: HubSpot AI, Mailchimp AI, Zoho CRM AI, Salesforce Einstein
Assignment
Build a 5-email automation sequence using AI

MODULE 8 — AI for Website Optimization & Chatbots (2 Hours)

Topics
AI Heatmaps & user journey mapping
AI-driven A/B testing
AI Chatbots creation
Conversational marketing workflows
Tools: Hotjar AI, CrazyEgg AI, Tidio AI, ManyChat, Zapier AI
Assignment
Build a simple AI chatbot flow + lead capture

MODULE 9 — AI Marketing Automation & No-Code AI (3 Hours)

Topics
Automating tasks using Zapier AI / Make.com
Auto-generate marketing reports
AI lead gen workflows
AI agents for marketing teams
Repetitive task automation
Assignment
Automate Instagram → Google Sheet → Email notification workflow

MODULE 10 — AI Analytics, Data Interpretation & Reporting (2 Hours)

Topics
AI-powered analytics (GA4 + AI)
Predictive analytics & forecasting
Attribution modeling with AI
Converting raw data into insights
Dashboarding with Power BI AI / Looker AI
Assignment
Build a marketing performance dashboard (AI assisted)

MODULE 11 — Capstone Projects (4–6 Hours)

Choose ANY 2 Major Real-World AI Projects:
AI-Powered Social Media Automation System
AI-Driven SEO + Content Strategy for a Brand
AI-Generated YouTube Ad Video + Campaign Plan
AI Chatbot Integration for Lead Generation
AI Email Funnel with Personalization
AI Competitor + Market Research Report
Predictive Sales & Marketing Analytics Dashboard

🎓 Who Should Attend?

Digital marketers
Social media managers
Influencers / content creators
Marketing freelancers
Business owners / founders
Students entering marketing

Tools Covered

ChatGPT, Gemini, Claude, Canva AI, Jasper AI, Copy.ai, SurferSEO, Semrush, Ahrefs,
HubSpot AI, Mailchimp AI, Tidio AI, ManyChat, Pika Labs, RunwayML, PowerBI AI, Zapier
AI, Make.com, Hotjar AI & more.

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Why Radical Technologies

Live Online Training

Highly practical oriented training

Installation of Software On your System

24/7 Email and Phone Support

100% Placement Assistance until you get placed

Global Certification Preparation

Trainer Student Interactive Portal

Assignments and Projects Guided by Mentors

And Many More Features

Course completion certificate and Global Certifications are part of our all Master Program

Live Classroom Training

Weekend / Weekdays / Morning / Evening Batches

80:20 Practical and Theory Ratio

Real-life Case Studies

Easy Coverup if you missed any sessions

PSI | Kryterion | Redhat Test Centers

Life Time Video Classroom Access ( coming soon )

Resume Preparations and Mock Interviews

And Many More Features

Course completion certificate and Global Certifications are part of our all Master Program

Self Paced Training

Self Paced Learning

Learn 300+ Courses at Your Own Time

50000+ Satisfied Learners

Course Completion Certificate

Practical Labs Available

Mentor Support Available

Doubt Clearing Session Available

Attend Our Virtual Job Fair

10% Discounted Global Certification

Course completion certificate and Global Certifications are part of our all Master Program

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Global Certification

Radical Technologies is the leading IT certification institute in Kochi, offering a wide range of globally recognized certifications across various domains. With expert trainers and comprehensive course materials, it ensures that students gain in-depth knowledge and hands-on experience to excel in their careers. The institute’s certification programs are tailored to meet industry standards, helping professionals enhance their skillsets and boost their career prospects. From cloud technologies to data science, Radical Technologies covers it all, empowering individuals to stay ahead in the ever-evolving tech landscape. Achieve your professional goals with certifications that matter.

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Job Assistance
Interview Preparation
Profile Buliding

At Radical Technologies, we are committed to your success beyond the classroom. Our 100% Job Assistance program ensures that you are not only equipped with industry-relevant skills but also guided through the job placement process. With personalized resume building, interview preparation, and access to our extensive network of hiring partners, we help you take the next step confidently into your IT career. Join us and let your journey to a successful future begin with the right support.

At Radical Technologies, we ensure you’re ready to shine in any interview. Our comprehensive Interview Preparation program includes mock interviews, expert feedback, and tailored coaching sessions to build your confidence. Learn how to effectively communicate your skills, handle technical questions, and make a lasting impression on potential employers. With our guidance, you’ll walk into your interviews prepared and poised for success.

At Radical Technologies, we believe that a strong professional profile is key to standing out in the competitive IT industry. Our Profile Building services are designed to highlight your unique skills and experiences, crafting a resume and LinkedIn profile that resonate with employers. From tailored advice on showcasing your strengths to tips on optimizing your online presence, we provide the tools you need to make a lasting impression. Let us help you build a profile that opens doors to your dream career.

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AI For Digital Marketing Course Certification With Training In Kochi

Q: MODULE 1 — Introduction to AI in Digital Marketing (2 Hours)

Topics What is AI? Generative AI vs. Machine Learning Why AI in Digital Marketing? Use Cases & Benefits AI marketing ecosystem & tools overview Case studies: Google, Amazon, Netflix, Zomato, D2C brands Assignment Identify 5 AI use cases for a brand of your choice

Q: MODULE 2 — Generative AI Fundamentals (3 Hours)

Topics Prompt Engineering for marketers AI-driven text, images, video, voice Tools: ChatGPT, Gemini, Midjourney, DALL·E, RunwayML, Pika Labs AI content policies, ethics, copyright & compliance Assignment Create content using prompts (ad copy, blog intro, image concept)

Q: MODULE 3 — AI for Market Research & Customer Personas (3 Hours)

Topics AI-driven audience segmentation Creating buyer personas with AI Market trend analysis using AI Competitor analysis with AI tools (Semrush AI, ChatGPT + plugins) Assignment Generate 3 personas for a product using AI Create competitor SWOT using AI

Q: MODULE 4 — AI for Content Creation & Strategy (4 Hours)

Topics AI Blog writing workflow AI Video creation AI Reel/Shorts creation AI-based content calendars Tools: Jasper AI, Copy.ai, Canva AI, Veed.io AI, Descript, RunwayML Assignment Produce a content calendar for 30 days Create a video ad script + AI-generated video

Q: MODULE 5 — AI for Social Media Marketing (3 Hours)

Topics Automated social media posting AI influencer discovery and campaign planning AI sentiment analysis Tools: SocialPilot AI, Hootsuite AI, Bujer AI, ElevenLabs Assignment Create 7 days optimized social media posts using AI

Q: MODULE 6 — AI for SEO & SEM (4 Hours)

SEO Topics AI keyword research AI clustering keywords AI article outline generation AI SEO audits Tools: Semrush AI, Ahrefs AI, SurferSEO AI, Frase SEM Topics AI for Google Ads strategy AI Ad copy generation Landing page optimization Budget and bidding predictions Tools: Google Ads AI, Optmyzr, Adzooma Assignment AI-generated SEO-optimized blog Create 3 Google ads (Headline + Description)

Q: MODULE 7 — AI for Email Marketing & CRM Automation (3 Hours)

Topics AI email writing Behavior-based email automation workflows Personalization campaigns Lead scoring using AI Tools: HubSpot AI, Mailchimp AI, Zoho CRM AI, Salesforce Einstein Assignment Build a 5-email automation sequence using AI

Q: MODULE 8 — AI for Website Optimization & Chatbots (2 Hours)

Topics AI Heatmaps & user journey mapping AI-driven A/B testing AI Chatbots creation Conversational marketing workflows Tools: Hotjar AI, CrazyEgg AI, Tidio AI, ManyChat, Zapier AI Assignment Build a simple AI chatbot flow + lead capture

Q: MODULE 9 — AI Marketing Automation & No-Code AI (3 Hours)

Topics Automating tasks using Zapier AI / Make.com Auto-generate marketing reports AI lead gen workflows AI agents for marketing teams Repetitive task automation Assignment Automate Instagram → Google Sheet → Email notification workflow

Q: MODULE 10 — AI Analytics, Data Interpretation & Reporting (2 Hours)

Topics AI-powered analytics (GA4 + AI) Predictive analytics & forecasting Attribution modeling with AI Converting raw data into insights Dashboarding with Power BI AI / Looker AI Assignment Build a marketing performance dashboard (AI assisted)

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