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DIGITAL MARKETING
Featured Review
4.0 (2060 Ratings)
Digital marketing is a multifaceted field that encompasses a wide range of online strategies and techniques to promote products, services, brands, or organizations through digital channels. It involves leveraging various online platforms and tools to connect with and engage a target audience, drive traffic, and achieve marketing objectives.Digital marketing is an ever-evolving field that requires staying up-to-date with the latest trends, technologies, and consumer behaviors.
Overview
The Syllabus
Curriculum Designed by Experts
Module 1 – Introduction to Digital Marketing (Basics of Digital Marketing)
- What is Digital Marketing?
- Evolution of Digital Media
- Digital Marketing Ecosystem
- Digital Marketing Process
- Scope of Digital Marketing
- Digital Marketing Vs Traditional Marketing
- Web ecosystem, website, domain, sub domain
- HTML, Word press, CMS.
Module 2 – Business Analysis for Online Marketing
- Business
- Products/Services
- Target Customer Profiling , location
- USP
- Competition
- Marketing Objectives & Budgets
Module 3 – Website Management (UI) – On Page Optimization – Part of SEO (SEO Friendly Website Creation)
- Domain Management
- Web Hosting Management
- Website Index
- Concept/Positioning
- Navigation, Layouts, color scheme, fonts
- Call to Action
- Keywords Research from Google Keyword planner
- Creating Mobile Friendly Website
- Meta tags — Descriptions, Keywords, Robots, Author, Country
- Image naming – Image descriptions ALT tag creation
- Redirection Tags, Heading tags ( H1 to H6)
- Anchor Text , link title
- Content writing, SEO friendly content writing
- Alexa
Module 4 – SEO (Search Engine Optimization) – Off Page Optimization
- What is organic search?
- What is Google Page rank and how to increase it
- What is Back linking, Importance of back linking
- Directory submissions, forum submission
- Business Listing, Search Engine Submission
- Portal Submission, Article submission
- Press Release submission, Blog posting
- Social Networking, social bookmarking
- Increasing website visit through blogging, Social Media
- Comment writing, Discussion in Forum
Module 5 – Google Algorithms
- Google algorithm
- Algorithm updates
- When Google penalize the website
- Google Hummingbird Algorithm
- Google Panda Algorithm
- Google Penguin Algorithm
- Google EMD Updates
Module 6 – Blogging to get more Website visit & Backlinks
- Blogging Objectives
- Deciding Topic of Blogging
- Selecting the Right Platform
- Designing Blog
- Getting Most out of Blog
Module 7 – Google Ad-Words & Display Ads (PPC)
- Google Ad words Concept
- Pay Per Click Overview (PPC)
- Devising PPC Strategy
- Google Ad-word account Set Up
- Landing Page-UI/UX, Call-to-Action
- Ad Writing Techniques
- Setting Billing Preferences
- Setting Up Campaign
- Managing Different Campaign
- Creating Ad Groups
- Ad writing skill
- Finalizing key words — Keywords, Negative keywords
- Bid Management—CPA Bidding , Position Preference
- Optimizing Quality Score
- Click Through Rate (CTR)
- Re-marketing
- Display & Video Formats
- PPC Vs Google Analytics
- Reporting system
- Measuring ROI
Module 8 – Google Analytics & Webmaster
- Four Basic Components of Google Analytics Collection, Processing, Configuration & Reporting
- Data Type : Dimensions vs Metrics
- Visitors, Visit, Page views, Events, Time bases Metrics, Bounce Rate, Event Tracking
- Tagging with your site with Google Analytics code, setting up Google analytics account
- Filtering reports for your Business, Different Traffic, Conversion and User Engagement
- Reports for Next Strategy
- Other analytics – face book Analytics, You tube analytics, Twitter analytics.
Module 9 – Social Media Marketing (Social Media Optimization)
- What is social Media & its impact on business
- Face Book — Building & Managing Fan base, Promotional Strategy
- Facebook Marketing
- Types of Facebook ads, Facebook ads Vs Google Ad words
- Leveraging LinkedIn’s Professional Network
- How to use LinkedIn for lead generation for B to B Business
- Twitter, Instagram as a Marketing tool
- YouTube Marketing
- Slide share, Flicker, Google+, other social media platform
- Real world to online socializing
Module 10 – E-mail Marketing & Mobile Marketing
- Email Marketing Tool / Email marketing software
- Creating Account for Email Marketing
- Email Lists / data
- Email Content – Relevance, Timing, Incentive, Creative, attributes
- Designing Emailers, Email template model
- Rolling Out Emailers
- Finding Subscribers to Emailers
- Viral emails, third party email newsletter
- Setting up account for Bulk SMS
- Naming the Campaign & SMS
- SMS Content
- WhatsApp Marketing
Module 11 – Affiliate Marketing
- Introduction to affiliate marketing
- Models of affiliate marketing
- How to generate and convert leads
- Guide to success
Module 12 – Earning through AdSense & Blogging
- Introduction to AdSense
- Google sharing
- How to generate more money through AdSense
- Professional blogging
Module 13 – Online Reputation Management
- Getting Started with Online Reputation Management
- Creating online reputation
- Listening to Online Audience
- Establishing Reputation
- Responding to Crisis
Enquire Now
Why Radical Technologies
Live Online Training
Highly practical oriented training
Installation of Software On your System
24/7 Email and Phone Support
100% Placement Assistance until you get placed
Global Certification Preparation
Trainer Student Interactive Portal
Assignments and Projects Guided by Mentors
And Many More Features
Course completion certificate and Global Certifications are part of our all Master Program
Live Classroom Training
Weekend / Weekdays / Morning / Evening Batches
80:20 Practical and Theory Ratio
Real-life Case Studies
Easy Coverup if you missed any sessions
PSI | Kryterion | Redhat Test Centers
Life Time Video Classroom Access ( coming soon )
Resume Preparations and Mock Interviews
And Many More Features
Course completion certificate and Global Certifications are part of our all Master Program
Self Paced Training
Self Paced Learning
Learn 300+ Courses at Your Own Time
50000+ Satisfied Learners
Course Completion Certificate
Practical Labs Available
Mentor Support Available
Doubt Clearing Session Available
Attend Our Virtual Job Fair
10% Discounted Global Certification
Course completion certificate and Global Certifications are part of our all Master Program
Skills Covered
Like the Curriculum ? Let's Get Started
Why Enroll for Digital Marketing ?
In-Demand Skills
Master SEO, SEM, content marketing, social media strategy, PPC, and data analytics in a DIGITAL MARKETING Course Training. Enroll in DIGITAL MARKETING Course Certification with Training to gain hands-on skills, practical projects and industry knowledge, which can hasten your professional development.
Career Opportunities
A DIGITAL MARKETING Course Certification with Training opens doors to roles like SEO specialist, social media manager, content strategist, and PPC expert. Enroll in DIGITAL MARKETING Course Training to gain the skills needed for diverse, in-demand career opportunities in the digital world.
Cost Management
Cloud adoption in Digital Marketing Course Training teaches vital skills like managing campaigns, data analytics, and automation using cloud platforms. Enroll in Digital Marketing Course Certification with Training to stay ahead, leverage cloud tools, and boost your marketing career in today's digital era.
Scalability and Flexibility
Digital Marketing Course Training focuses on scalability and flexibility, teaching how to scale campaigns and adapt strategies for diverse platforms. Enroll in Digital Marketing Course Certification with Training to master these skills, enhance your marketing efforts, and boost your career in a dynamic digital landscape.
Security and Compliance
Digital Marketing Course Training covers cost management, teaching efficient budgeting, optimizing ad spend, and maximizing ROI. Enroll in a Certification Program for Digital Marketing Training to master cost-effective strategies, drive results, and advance your career in marketing in a cutthroat digital landscape.
Cloud Adoption
Digital Marketing Course Training covers security and compliance, focusing on data protection, privacy laws, and ethical marketing practices. Enroll in Digital Marketing Course Certification with Training to gain essential skills, safeguard your campaigns, and thrive in today's regulated digital landscape.
Course benefits
Who Can Apply for Red Hat Linux
- Information Architects and Statisticians
- Developers looking to master Machine Learning and Predictive Analytics
- Big Data, Business Analysis, Business Intelligence, and Software Engineering Professionals
- Aspirants who are looking to work as Machine Learning Experts, Data Scientists, etc.
- Anyone who wants to learn machine learning, artificial intelligence, data visualization, data analytics, data structures, and algorithms (DSA).
Why Digital Marketing ?
Scalability
Digital Marketing Course Training teaches scalability, helping marketers grow campaigns across platforms while maintaining efficiency. and advance your career in marketing in a cutthroat digital landscape. boost reach, and advance your career in the fast-paced world of digital marketing.
Flexibility
Digital Marketing Course Training emphasizes flexibility, instructing on how to modify tactics for various platforms and fads. Enroll in Digital Marketing Course Certification with Training to gain versatile skills, stay ahead in evolving markets, and advance your career in the dynamic digital marketing landscape.
Hybrid Capabilities
Digital Marketing Course Training enhances hybrid capabilities, blending traditional and digital strategies for a comprehensive approach. Enroll in a Certification Program for Digital Marketing Training to master multi-channel marketing, increase your expertise, and grow your career in today’s dynamic marketing environment.
Security and Compliance
Course on Digital Marketing Security and compliance are included in training. focusing on data protection, privacy regulations, and ethical practices. Enroll in Digital Marketing Course Certification with Training to gain vital skills, ensure campaign safety, and excel in a regulated, privacy-focused digital environment.
Cost-Effectiveness
Digital Marketing Course Training teaches cost-effectiveness by optimizing budgets, reducing ad spend, and maximizing ROI. Enroll in Digital Marketing Course Certification with Training to learn how to drive impactful results on a budget, enhance campaign efficiency, and advance your career in today’s digital economy.
Innovation
Digital Marketing Course Training fosters innovation by exploring new strategies, tools, and technologies to stay ahead of trends. Enroll in Digital Marketing Course Certification with Training to learn creative approaches, drive fresh campaigns, and enhance your career in the ever-evolving digital marketing landscape.
Global Certification
Red Hat Linux Fees in Bangalore
Online Classroom PREFERRED
- Live Classes from IIT Faculty & Industry Experts
- Certification from IHUB IIT Roorkee
- Career Services (Mock Interviews, Resume Preparation)
- Placement Assistance upon clearing PRT
- Dedicated Learning Manage
16 jul
TUE - FRI
07.00AM TO 09.00
AM LST (GMT +5:30)
Radical
20 jul
SAT - SUN
10.00AM TO 01.00
PM LST (GMT +5:30)
Radical
20 jul
SAT - SUN
08.00PM TO 11.00
PM LST (GMT +5:30)
Radical
Online Classroom PREFERRED
- Live Classes from IIT Faculty & Industry Experts
- Certification from IHUB IIT Roorkee
- Career Services (Mock Interviews, Resume Preparation)
- Placement Assistance upon clearing PRT
- Dedicated Learning Manage