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DIGITAL MARKETING TRAINING IN BANGALORE

2216 Reviews
4.8/5
2641 Learners

Overview

“ADVANCED DIGITAL MARKETING PRACTICAL TRAINING”

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INTRO VIDEO

Why Radical Technologies

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Course Curriculum

Pre-requisites

There are no formal prerequisites for this course; however, previous operating system administration experience will be very beneficial.

Course Content

Module 1 — INTRODUCTION TO DIGITAL MARKETING (BASICS OF DIGITAL MARKETING)

  • 1 What is Digital Marketing?
  • 2 Evolution of Digital Media
  • 3 Digital Marketing Ecosystem
  • 4 Digital Marketing Process
  • 5 Scope of Digital Marketing
  • 6 Digital Marketing Vs Traditional Marketing
  • 7 Web ecosystem, website, domain, sub domain
  • 8 HTML, Word press, CMS.

Module 2 — BUSINESS ANALYSIS FOR ONLINE MARKETING

  • 1 Business
  • 2 Products / Services
  • 3 Target Customer Profiling , location
  • 4 USP
  • 5 Competition
  • 6 Marketing Objectives & Budgets

Module 3 — WEBSITE MANAGEMENT (UI) –   ON PAGE OPTIMIZATION – PART OF SEO

(SEO FRIENDLY WEBSITE CREATION)

  • 1 Domain Management
  • 2 Web Hosting Management
  • 3 Website Index
  • 4 Concept / Positioning
  • 5 Navigation, Layouts, color scheme, fonts
  • 6 Call to action
  • 7 Keywords Research from Google Keyword planner
  • 8 Creating Mobile Friendly Website
  • 9 Meta tags — Descriptions, Keywords, Robots, Author, Country
  • 10 Image naming – Image descriptions ALT tag creation
  • 11 Redirection Tags, Heading tags ( H1 to H6)
  • 12 Anchor Text , link title
  • 13 Content writing, SEO friendly content writing
  • 14 Alexa

Module 4 — SEO (SEARCH ENGINE OPTIMIZATION) – OFF PAGE OPTIMIZATION

  • 1 What is organic search?
  • 2 What is Google Page rank and how to increase it
  • 3 What is Back linking, Importance of back linking
  • 4 Directory submissions, forum submission
  • 5 Business Listing, Search Engine Submission
  • 6 Portal Submission, Article submission
  • 7 Press Release submission, Blog posting
  • 8 Social Networking, social bookmarking
  • 9 Increasing website visit through  blogging, Social Media
  • 10 Comment writing, Discussion in Forum

Module 5 — GOOGLE ALGORITHAMS

  • 1 Google algorithm
  • 2 Algorithm updates
  • 3 When Google penalize the website
  • 4 Google Hummingbird Algorithm
  • 5 Google Panda Algorithm
  • 6 Google Penguin Algorithm
  • 7 Google EMD Updates

Module 6 — BLOGGING TO GET MORE WEBSITE VISIT & BACK LINKS

  • 1 Blogging Objectives
  • 2 Deciding Topic of Blogging
  • 3 Selecting the Right Platform
  • 4 Designing Blog
  • 5 Getting Most out of Blog

Module 7 — GOOGLE AD-WORDS & DISPLAY ADS (PPC)

  • 1 Google Ad words Concept
  • 2 Pay Per Click Overview (PPC)
  • 3 Devising PPC Strategy
  • 4 Google Ad-word account Set Up
  • 5 Landing Page—UI / UX , Call to Action
  • 6 Ad Writing Techniques
  • 7 Setting Billing Preferences
  • 8 Setting Up Campaign
  • 9 Managing Different Campaign
  • 10 Creating Ad Groups
  • 11 Ad writing skill
  • 12 Finalizing key words — Keywords, Negative keywords
  • 13 Bid Management—CPA Bidding , Position Preference
  • 14 Optimizing Quality Score
  • 15 Click Through Rate (CTR)
  • 16 Remarketing
  • 17 Display & Video Formats
  • 18 PPC Vs Google Analytics
  • 19 Reporting system
  • 20 Measuring ROI

Module 8 – GOOGLE ANALYTICS & WEBMASTER 

  • 1 Four Basic Components of Google Analytics Collection, Processing, Configuration & Reporting
  • 2 Data Type: Dimensions Vs Metrics
  • 3 Visitors, Visit, Page views, Events, Time bases Metrics, Bounce rate, Event Tracking
  • 4 Tagging with your site with Google Analytics code, setting up Google analytics account
  • 5 Filtering reports for your Business, Different Traffic, Conversion and User Engagement
  • 6 Reports for Next Strategy
  • 7 Other analytics – face book Analytics, You tube analytics, Twitter analytics.

 Module 9 — SOCIAL MEDIA MARKETING (SOCIAL MEDIA OPTIMIZATION)

  • 1 What is social Media & its impact on business
  • 2 Face Book — Building & Managing Fan base, Promotional Strategy
  • 3 Facebook Marketing
  • 4 Types of Facebook ads, Facebook ads Vs Google Ad words
  • 5 Leveraging LinkedIn’s Professional Network
  • 6 How to use LinkedIn for lead generation for B to B Business
  • 7 Twitter, Instagram as a Marketing tool
  • 8 YouTube Marketing
  • 9 Slide share, Flicker, Google+, other social media platform
  • 10 Real world to online socializing

Module 10 — EMAIL MARKETING & MOBILE MARKETING

  • 1 Email Marketing Tool / Email marketing software
  • 2 Creating Account for Email Marketing
  • 3 Email Lists / data
  • 4 Email Content – Relevance, Timing, Incentive, Creative, attributes
  • 5 Designing Emailers, Email template model
  • 6 Rolling Out Emailers
  • 7 Finding Subscribers to Emailers
  • 8 Viral emails, third party email newsletter
  • 9 Setting up account for Bulk SMS
  • 10 Naming the Campaign & SMS
  • 11 SMS Content
  • 12 WhatsApp Marketing

Module 11 — AFFILIATE MARKETING

  • 1 Introduction to affiliate marketing
  • 2 Models of affiliate marketing
  • 3 How to generate and convert leads
  • 4 Guide to success

Module 12 — EARNING THROUGH ADSENSE & BLOGGING

  • 1 Introduction to AdSense
  • 2 Google sharing
  • 3 How to generate more money through AdSense
  • 4 Professional blogging

Module 13 — ONLINE REPUTATION MANAGEMENT

  • 1 Getting Started with Online Reputation Management
  • 2 Creating online reputation
  • 3 Listening to Online Audience
  • 4 Establishing Reputation
  • 5 Responding to Crisis

Training Options

Live Online Training

  • Highly practical oriented training
  • Installation of Software On your System
  • 24/7 Email and Phone Support
  • 100% Placement Assistance until you get placed
  • Global Certification Preparation
  • Trainer Student Interactive Portal
  • Assignments and Projects Guided by Mentors
  • And Many More Features

Course completion certificate and Global Certifications are part of our all Master Program

Live Classroom Training

  • Weekend / Weekdays / Morning / Evening Batches
  • 80:20 Practical and Theory Ratio
  • Real-life Case Studies
  • Easy Coverup if you missed any sessions
  • PSI | Kryterion | Redhat Test Centers
  • Life Time Video Classroom Access ( coming soon )
  • Resume Preparations and Mock Interviews
  • And Many More Features

Course completion certificate and Global Certifications are part of our all Master Program

Exam & Certification

Course Reviews

I had a wonderful experience in Radical technologies where i did training in Hadoop development under the guidance of Shanit Sir. He started from the very basic and covered and shared everything he knew in this field. He was brilliant and had a lot of experience in this field. We did hands on for every topic we covered, and that’s the most important thing because honestly theoretical knowledge cannot land you a job.
Rohit Agrawal Hadoop
I have recently completed Linux course under Anand Sir and can assuredly say that it is definitely the best Linux course in Pune. Since most of the Linux courses from other sources are strictly focused on clearing the certification, they will not provide an insight into real-world server administration, but that is not the case with Anand Sir’s course. Anand Sir being an experienced IT infrastructure professional has an excellent understanding of how a data center works and all these information is seamlessly integrated into his classes.
Manu Sunil Linux
I had undergone oracle DBA course under Chetan sir’s Guidance an it was a very good learning experience overall since they not only provide us with theoretical knowledge but also conduct lot of practical sessions which are really fruitful and also the way of teaching is very fine clear and crisp which is easier to understand , overall I had a great time for around 2 months , they really train you well.also make it a point to clear all your doubts and provide you with clear and in-depth concepts hence hope to join sometime again
Reema banerjee Oracle DBA
I have completed Oracle DBA 11g from Radical technology pune. Excellent trainer (chetna gupta ). The trainer kept the energy level up and kept us interested throughout. Very practical, hands on experience. Gave us real-time examples, excellent tips and hints. It was a great experience with Radical technologies.
Mrudul Bhokare Oracle DBA
Linux learning with Anand sir is truly different experience… I don’t have any idea about Linux and system but Anand sir taught with scratch…He has a great knowledge and the best trainer…he can solve all your queries related to Linux in very simple way and giving nice examples… 100 🌟 to Anand Sir.
Harsh Singh Parihar Linux
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